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Ugly premiered in the Directors' Fortnight section at the 2013 Cannes Film Festival. It was also screened at the 2014 New York Indian Film Festival, the third Ladakh International Film Festival and the Indian Film Festival of Los Angeles. The digital poster of the film was released on 8 May 2013. The circumstances that led to the birth of Kali were separately made as short film, titled Kali Katha, and was released in YouTube on 23 December 2014. The film was theatrically released on 26 December 2014 after a two-year delay due to Kashyap's refusal to carry static anti-smoking warnings in the film. He had filed a case in court, but ultimately lost it. Upon release, the film received critical acclaim and was a commercial success, grossing over ₹6.24 crore (US$820,000) worldwide.