7 Khoon Maaf

At the box office, the film opened to weak ticket sales across India (its release coincided with the 2011 Cricket World Cup). It grossed ₹14 crore (US$1.8 million) during its first week.[62] By the end of its domestic box office run, the film earned approximately ₹20 crore (US$2.6 million), an underperformance compared to its production budget of ₹15 crore (US$2.0 million). It made an additional ₹13 crore (US$1.7 million) from the pre-release sale of music, television, and home video rights. Its producers reported that the venture was commercially successful. Siddharth Roy Kapur (CEO of UTV Motion Pictures) said, "7 Khoon Maaf has worked well for us commercially due to a combination of tight production budgeting, optimized spending on prints and publicity and a pre-sales strategy that helped us to de-risk the film via sales of home video, music, satellite and theatrical rights even before the release".