Subhrojeet Chakraborty is given the assignment of enhancing the TRP of a program, ''Kabhi Yeh Kabhi Woh'' within 52 episodes by the queen of Indian television Ms Anekta Kapoor. Upon seeing through the earlier episodes of the serial to incorporate a new track, he finds himself in a jam. All the ideas have been used - saas bahu saga, dead man coming back to life, extramarital affairs, etc. He's in dearth of new ideas and that's when he meets a bunch of people that may just about help him out.