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Vivah premiered on 10 November 2006 across India. Like Hum Aapke Hain Koun..! (1994), Rajshri Productions released limited number of prints for the film and eventually increased prints with increasing popularity. Early reviewers of Vivah predicted that it would be a huge disappointment. The film opened well and went on to become a commercially successful venture. The film was declared a hit, after earning ₹222 crore (equivalent to ₹285 crore or US$37 million in 2020) net gross after seven weeks of running. Made on a budget of around ₹80 million (US$1.0 million), the film went on to collect ₹496 million (US$6.5 million) at the domestic box office. Vivah was released by Rajshri Media Limited on the production company's official site. The film's DVD was released by Rajshri Production.