Raaz: The Mystery Continues

The film, upon its release on 23 January 2009, had a good response at the box office. According to Box Office India, the movie got the biggest weekend collections within January, grossing over ₹ 119 million in the first three days of its release, ahead of some of the other releases in January so far like Slumdog Millionaire which managed to have grossed Rs 8–90 million. The movie is being played in the maximum shows across most multiplexes and recorded nearly 80 per cent collections in the first three days of its release. It opened to good response in single cinemas across the country on Friday with over 70–75% collections. In the multiplexes the opening was in the range of 65–70%. The film grossed around 47.5 million net collections on day one. At the end of the first week the movie grossed over ₹ 300 million at the box office, making it the highest grossing horror film in India. Trade Analysts have attributed the success of the film to a combination of three factors – a strong product from Vishesh Films, excellent marketing from Sony BMG and a very strong word of mouth. Raaz 2 grossed ₹345.0 million (US$4.5 million) at the end of theatrical run in India and it is declared a Semi Hit. However, in the UK the movie did mediocre business, debuting at number 25 and collecting £27,710 [approx. Rs. 1873,000] on 17 screens, with the per screen average working out to £1,630.