The plot revolves around the life of Mathili Tiwari who becomes a victim of dowry. The story starts with the quest of Jwala Devi Kumar, Raghav Kumar's mother to find an ideal daughter-in-law who would bring all the richness to satisfy her greed. Maithili and Raghav meet each coincidentally when both are invited to the same wedding, where Jwala is also present searching for a bride for her son, Raghav. Seeing the respect and riches owned by Maithili's father, Arun Tiwari, Maithili is also chosen by Jwala to become her son, Raghav’s wife. Later in a turn of unfortunate events created by Jwala, Raghav’s saves both Maithili and her friend, Shikha, where it is revealed that both Maithili and Raghav share the same thoughts against the dowry system still prevailing in India.
The story progresses with another chance meeting of Maithili and Raghav where they turn into good acquaintances learning about each other’s identity. Things take a better turn in their relationship when Maithili saves Raghav from an unnecessary misunderstanding and helps him to reach his venue of interview on time. Thus, they become friends from being acquaintances.
On the other side, Jwala unbeknownst to Raghav takes his alliance for Maithili to the Tiwaris house where Arun Tiwari refuses to get his daughter married as he feels she is not yet ready to marry. He strongly believes Maithili needs to first focus on her career and become an independent woman in the society. However, Jwala has set her eyes on Arun Tiwari's wealth and reputation and wants her son to marry his daughter at any cost. Things turn in her favor when Maithili and Raghav get stuck in a riot and are found by their parents in an awkward situation. Soon, Maithili and Raghav's alliance is fixed by the two families.
The show ended on a positive note with Jwala accepting Maithili as her bahu and family reuniting with Maithili and Raghav's union.