Ruchita is idealistic and independent. She works at her father's friend's company, owned by Naresh Goyal. Naresh has two sons, Prateek and Nihar. Prateek is married to Ritu, who has a younger sister, Amrita. Nihar is in love with Amrita and wishes to marry her. But, the Goyal family forcibly decides to have Ruchita and Nihar marry. Nihar opposes the marriage and tries to elope with Amrita but fails as Amrita leaves to London. Nihar reluctantly marries Ruchita and blames her for the marriage and starts to hate her.
Nihar's mother, Poonam, and his grandmother (Dadi) do not accept Ruchita due to her dark skin; they try to separate her from Nihar. After many struggles, Nihar starts to love Ruchita. After some time, Amrita returns to separate them. She collaborates with Poonam and Dadi to expel her from the house by framing her for Dadi's accident. When Ruchita discovers Amrita and Dadi's truth, and she tries to expose them. Amrita poisons Ruchita making the family believe that Ruchita is dead. Ruchita survives and scares Amrita as a ghost. Amrita fakes her pregnancy causing Nihar to announce his marriage with her. Dadi realizes her mistake and accepts Ruchita and helps her to expose Amrita. Ruchita exposes Amrita. Nihar ends his relationship with Amrita and Ruchita expels Amrita.
After a while, Amrita seeks revenge and fakes her own death, leading to Nihar's arrest. Meera, Amrita's mother, turns Ritu against the Nihar. Ritu destroys all evidence that would have proven Nihar innocent. Ruchita discovers Amrita and Meera's true plot. She exposes Amrita and Meera and has them arrested. Nihar is released on bail.
Preeti, Poonam and Naresh's long-lost daughter, enters the family and seeking revenge. She creates problems for Dadi who had hidden the truth about her existence from the family. Ruchita discovers this and exposes Preeti and Dadi's truth to everyone. Dadi reveals how her uncle did not accept Preeti because she was a girl. The family accepts Preeti. Preeti wants to cheat the Goyal family by capturing their estate. Preeti's machinations divide Prateek and Nihar. Ruchita exposes Preeti's plans. Preeti is confined to a mental asylum.
