The show takes place seven years after the events of Sasural Genda Phool, revolving around Ishaan who is now a widower as Suhana has died. Ishaan is living with Suhana's memories and does not wish to remarry as per the promise he made to her. The Kashyap family is worried for him and keeps insisting him to remarry, bringing new marriage proposals for Ishaan everyday which annoys him; Ishaan manages to reject them with excuses.
Soon, Ishaan crosses paths with Tanya aka Titlee, a street-smart thief and con-woman, who hates relationships and doesn't believe in love as her dreams were shattered by her drunkard father. Ishaan and Titlee make a deal: Titlee would pretend to be Ishaan's girlfriend in front of his family and purposefully create a bad impression on them, to make them quit the thought of getting Ishaan remarried; while Ishaan would pay her in return for her help. They execute their plan and successfully manage to turn everyone against Titlee. Ishaan thanks Titlee for her help and pays her as promised, parting ways with her. Titlee slowly realises that while pretending to have feelings for Ishaan, she has actually fallen in love with him.
Jagdish, Titlee's father, gets drunk and accidentally exposes Ishaan and Titlee's secret to the Kashyaps. Shocked, the Kashyaps try to make Ishaan confess this but fail. Meanwhile, Ishaan stands by Titlee's side in her personal battles and emotionally supports her. He falls in love with her but feels guilty for betraying Suhana. Unwilling to move on from Suhana, a scared Ishaan confesses the truth to his family that Titlee is not his girlfriend and that he was putting up an act in front of them. Titlee breaks into tears after overhearing Ishaan declaring to his family that he doesn't love her.
