Manav, a hardworking and straightforward government officer, follows his principles with complete honesty. In contrast, his wife Akanksha desires to lead a luxurious life with everything she wants. Despite not getting everything, they wish for, the two are happy with their son, Yatharth. All goes well until a businessman, Vaibhav Kapoor, who believes anything can be bought by money, falls in love at first sight with Akanksha, his Kaamnaa (translation: wish or desire) as he likes to call her, without knowing her real identity.
Manav transfers from Bhopal to Indore and patches things up between Akanksha and her family. Akanksha shares her past with Manav and reveals that she was once Miss Indore, but only because her father bribed the judges. Vaibhav gets closer to Akanksha by buying her old bungalow and even offering her a job to model his company with extra perks. Still, Manav disapproves of this as he suspects Vaibhav's intentions. After some time, Akanksha falls in love with Vaibhav, leaving Manav shattered.
Akanksha's leave worsens Yatharth's mental health, where Sakshi, his school counselor, helps him. Sakshi's husband, Prateek, and son, Parth, died in a car accident and has affected her since. Sakshi sees Parth in Yatharth, forcing her to leave the school after interfering with Manav and Akanksha's sole guardianship of Yatharth. After losing everything, Manav feels guilty and lets Sakshi and her mother-in-law, Malti stay with them for the sake of Yatharth.
Manav wins legal guardianship of his son after Mr. Holkar shows sympathy for him and realizes his past mistakes. Akanksha gets paranoid when she can't find any way to get Yatharth to be with her, even after asking Vaibhav for help which he denies since he hates kids. Things get chaotic after she kidnaps Yatharth at school and eventually makes way to the court. Vaibhav hates Akanksha for ruining his image when he left for America while Akanksha pretends to still love Vaibhav but actually wants to get 50% of his property and wealth. They make a mutual agreement to stay together only for the sake of getting revenge on Manav. After facing many false accusations, with the help of a retired and blind lawyer, Mr. Shenoy, Manav wins the case.
Manav moves into a new house and becomes the Chief Executive Officer (CEO) of Holkar Industries to get revenge on Vaibhav for ruining Mr. Holkar and Ayesha's lives after Niharika's dismay. Manav finds out about Prateek and Parth from Malti aunty and tells him how they lost Prateek and Parth during a car accident. Manav is shocked to hear Sakshi went through so much. After a lot of convincing Sakshi moves in with Manav and Yatharth. All goes well until someone announces Sakshi as Manav's wife. Yatharth and Ayesha's plans on bringing them closer but all in vain. Manav and Sakshi find out about this, and they decide to part ways. Sakshi realizes she has feelings for Manav, but she doesn't say anything. Yatharth's mental health decreases drastically and stops attending school and breaks his friendship with Ayesha. Manav panics when he can't find a balance between work and his personal life and realizes how desperately he needs Sakshi.
Akanksha does whatever it takes to get Yatharth with her but fails desperately. Manav and Sakshi become friends after he warns her about her future groom, after having an awkward meeting with him. Things take a drastic turn when Yatharth has a bike accident and Vaibhav takes advantage and burns all of the files against him. At this point, Manav feels helpless, but a priest brings his hopes high after informing him that Niharika is alive. Manav and Mr. Holkar discovers that Vaibhav has hidden Niharika for seven years at an abandoned place for safekeeping. The day has come for Vaibhav and Akanksha's wedding where strange things occur, but this doesn't stop Akanksha from marrying Vaibhav. Everyone finally sees that Niharika is alive, and this was all part of Manav's plan. Vaibhav, having no choice, expels Akanksha from the house and office. Vaibhav is jailed and Akanksha visits him. At last, Vaibhav tells Akanksha his evil deeds to obtain her, but in reality, she is worthless. Despite everyone's warnings, Akanksha continues to interfere in Manav and Yatharth's lives as she has nowhere else to go. Manav and Sakshi realize their love for each other and gets engaged. Akanksha deliberately gets into a road car accident which Manav is blamed for and is arrested after Vaibhav informs the police about him trying to murder her. Akanksha gets Manav out of jail by giving a statement in his favor to gain entry into his life again. Vaibhav tries to strangle Niharika to death but she catches him doing so immediately. After Niharika explains to him about his obsession towards money and has left him with nothing, Vaibhav reforms himself and leaves to repent for his sins. Akanksha realizes her mistakes and leaves the house. Manav marries Sakshi.
