Vijaypath Noon, the owner of pharmaceutical company Noon Biotech is a top Indian entrepreneur. A doting son to his mother, he was left by his wife Geeta years ago when their son Ritvik was a child. Vijay is now married to Mamta, a divorcee mother with her son Rishabh. The two also have three children of their own: Reeva and twins, Shanaya and Shivam. A prolific man, Ritvik thinks women are gold diggers as Geeta abandoned Vijaypath in past.
Dr. Palak Sharma, a middle-class girl chose a medical career after losing her brother due to consumption of incorrect medicines given by hospital. Ritvik meets and kisses Palak, mistaking her as his girlfriend. But they eventually become friends. Reeva's fiancé, Samar, elopes with Radhika, an assistant of Palak's mother, Manjeet. Ritvik thinks Palak helped them. Hurt, she quits her job and moves to Mumbai.
3 months later
Ritvik's best friend, Rohit, is engaged to Palak's bestfriend, Shweta (Setu). Palak returns to Delhi. Ritvik is set to marry Ananya, Rohit's sister. After knowing Palak's innocence in their past fight, he confesses his love for her but Manjeet, Vijay and Rishabh disapprove. Misunderstandings created by Vijay between the couple make them break up. Manjeet fixes Palak's wedding to Naman Kapoor. Ritvik realises the truth and wants her back. They get married as Naman steps back.
Palak begins working for Vikrant Raheja, Geeta and her second husband's son. Vijay tells Ritvik that Palak and Vikrant have an affair. Later, he understands he is wrong about Palak. She meets Mamta who asks her to leave Ritvik. Suppressing her desire, Palak performs a false affair with Vikrant, leaving Ritvik heartbroken. Palak faints and turns out pregnant in hospital. Sacrificing her love for Ritvik's family, she lies to be pregnant with Vikrant's child.