After having tasted great success with soaps based on traditional families, a national TV network is getting into the next phase of programming - that is - "Reality TV" so they decide to go for the evergreen subject of marriages in the Indian family. Channel asks their blue-eyed guy to produce the show. Asmi Ganatra (Juhi Chawla), the first time director, and her team finds out that at present the only family in Mumbai that meets the programming brief is Joshi's.
The Joshis are stunned when Asmi visits them with a request to cover the marriage for the TV network. Though the bride's father is willing to go along with the idea, the family's Mafia, consisting of the old guard plays the card of family's pride, and they Veto the proposal. In the meanwhile, Asmi has discovered that Manoj Joshi (Irrfan), the bride's youngest uncle, has fallen for her.
Knowing very well that her career would be blocked if she were unable to pull off the deal with the bride's family, she lures him to an arrangement where a multi camera set-up is secretly installed in the huge house.
Manoj realizes to his horror that he has opened a Pandora's box. Unaware of the hidden cameras, his family behaves true to themselves and slowly skeletons start tumbling out of the cupboard. The privacy of Joshi's family gets invaded by Candid cameras and incidents which should remain buried come out in the open and gives the Channel all sorts of maal masala (juicy tid-bits) to increase their TRP Ratings.