Heiða Rún Sigurðardóttir known by her stage name Heida Reed (HAY-da; born 22 May 1988), is an Icelandic actress and model. She is known for playing parts in One Day, Jo (2013), Silent Witness (2014) and the BBC drama Poldark. She played the part of Pooky Hook, a beautiful would-be actress spurned by Steven "Toast of London" when he became infatuated with Jon Hamm because of his alleged charisma.

Early and personal life
Reed was born in Iceland, the middle of three children of a music teacher father and a dental hygienist mother. She grew up in Breiðholt, Reykjavík, and attended Ölduselsskóli. Aged 18, she was recruited by an Icelandic modeling agency, and moved to Mumbai to work as a model in India for two years. When she was 19/20, she settled in London, where she studied drama at Drama Centre London, graduating in 2010.

As of July 2017, Reed announced through social media th